I’m a Creative Director focused on brand and culture, working through space.

I translate a brand’s point of view into environments people can feel, move through, and remember. My role is to define the creative vision, then carry it through execution without losing the thread.

I’ve led immersive environments, cultural events, and spatial experiences for museums, fashion and hospitality brands, and independent cultural spaces. The work spans narrative, atmosphere, live production, and full-scale builds.

I don’t approach projects as decoration. I build structure. When narrative, design, light, sound, and material speak the same language, the experience becomes clear. The brand does too.

I work through my studio, JANEJUSTJANE, partnering with teams and collaborators when a project needs a strong point of view and someone to hold it all together.

Hi, i’m jane–

-Jane C. Catalano

Creative Director, Brand & Culture